CBS has taken over the celebrity website Dotspotter.com and will rebrand it with
the name of its syndicated celebrity show The Insider. TheInsider.com borrows
the look and feel of Dotspotter.com but lacks the no-holds-barred attitude of rival
celebrity blogs like TMZ.com and PerezHilton.com. CBS reportedly paid $10 million for
the website last October, saying at the time that its model would not be the successful
gossip sites but rather its own CBSSports.com.
18/06/2008
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